Wednesday, 1 October 2008

How to SEO Website for MSN and Yahoo?

While performing SEO services, search engine expert consider one of two factors:
• Best SEO Practices must be considered.
• Find out what the search engine is looking for and optimization should be done accordingly.

We must be aware of the 30-40 percent of search engine market , MSN and Yahoo. Yahoo and MSN search engines are similar in their difference with the Google search engine.

On-page factors:

MSN and Yahoo offer more importance to on-page seo web design and optimization than Google.
• Keyword Density: Yahoo and MSN give more importance to the keyword density than Google. The keyword density standard for Yahoo and MSN are much higher than the other search engine like Google. You should not do over the keyword density. three percent of keyphases density is the best choice.
• Key phrases word must be put in the content with different in phrases.
• Title Tags: The Title Tag includes the keyword phrase in the beginning. There is no need to write the name of the website at the title tag of every page. Just take in as a part of the main key phrase and for the first page, next to your name.
• Meta Tags: Google search engine stay away from Meta Tags but Yahoo and MSN do consider them.
• Keywords tag: It is adviced to use fifteen key words or phrases which are within the main webpage and to keep away from keyword spamming. Yahoo and MSN can penalize for keyword spamming.
• Description tag is quite significance for Google search engine.
• Content tags (H1, H2, bullets, italics, bold) In Google, use the primary keyword phrase in H1 tags You can also use H2 and H3 tags. Keywords can be used in bold and italics.
• Clean code: Clean code is one of the most important features of Yahoo and MSN. Your web site HTML code is clean and obedient for W3 standard.
• Website Inside linking: Inside linking is very important in Yahoo and MSN whereas Internal Linking is not very important for Google.

Off-page factors: Yahoo and MSN have given importance to the quantity of incoming text, anchor text, but the stress on thematic link is not similar to Google. MSN and Yahoo are disposed to the Google’s concept with domain history and the web site URL link aging.

 

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