Myth And Hype: Affiliate Payload and Real Results

An evaluation of the myth and hype surrounding Affiliate Payload by a real user who tested the advocated traffic strategies over a period (a note of caution is also sounded on the product).

Affiliate Payload is a Media Buying information package written and released by Saj P and Alex Goad. Whether Alex Goad compiled and presented the information in the package is unclear and Myth Buster suspects that Saj P did the implementation.

The entire product consists of downloadable videos and a pdf document. The document is well researched and written, flows logically and contains more than ample links. The videos contain some show and tell examples and additional information, rambles and seem to be added as filler information, possibly as an afterthought.

A VIP OTA up sell is made during the sales funnel process. The VIP information consists of additional downloadable videos that add extra twists to each of the advocated traffic generation options.

The Product advocates generating traffic through various traffic broking and posting options with in depth discussions of Pay per Click, Pay per View, Cost per Action (including Cost per Lead, Cost per Impression and Cost per Sale), Incentivized Traffic Options, Co-Registration, Targeted Traffic Pools, Article / Blog / Forum Marketing and general Advertising.

Myth Buster launched a total of 5 highly niche targeted Traffic Buying campaigns (utilizing 4 of the advocated options) using the methodology outlined in Affiliate Payload. The campaigns consisted of PPC; PPV and TTP traffic options and included Incentive, Advertising, Reverse Demographics, Blog, Forum and Article mixes.

The test ran over a period of 5 business days. Results were monitored and adjustments were continuously made to improve CTR and Conversion. A total of US $900 was spent on Media Buying with 12 hours of preparation and keyword research in 4 niche markets. Monitoring and adjustments took 2 hours per day over the 5 day period.

The Click through Rate was high for all Traffic Generation campaigns due to highly researched phrases and targeted keyword groups used. As expected, the targeted PPC and TTP campaigns returned a much higher conversion rate compared to the pure and combination PPV campaigns. The Incentive and Reverse Demographic campaigns performed above expectation and are currently subject to further research.

Myth Buster feels that Affiliate Payload does not completely consist of hype, and does deliver on the promised outcome. It is not a package for new marketers or persons inexperienced in Traffic Generation techniques. A cautionary note must be sounded here that the traffic generation methods advocated by Affiliate Payload can lead to above average loss of money if they are not properly managed / controlled and constantly adjusted.

None of the individual Media Buying strategies are new. The Business Edge is found in the unique application and implementation of these strategies. If these are implemented in a creative manner any person doing business via e-promotion will secure more than sufficient traffic at a very reasonable cost with the prospect of making money.