How to Anatomize Your SEO Competition?
One of the essential things Search Engine Expert can help you to do to enhance your search engine marketing is to study your competitors. Dissecting the rival will open new way of success in the business. The strategy is similar in the SEO web design world. The following are the strategy to dissect the competition:
Link Structure: Firstly discover how the link of the competitor looks like, if they are static or dynamic, whether they are organized with text giving a simple concept about the content of the web page.
Meta Data: One should analyze the Meta Data of the competitor’s website. Importance should be given in discover the meta keyphase or keywords that are used in the meta part of the webpages. Are they appears in the title and description for the web page? One should also inspect if the meta keywords are shown in the title and description of the special web page.
Site Map: Convenient internal navigation plays an important role for boosting ranks. The search engines can crawl the website easily if text based links are provided to navigate to the internal pages.
Link Popularity: Link Popularity is the key for the success of the website. It is recommended to inspect the number of quality links that links back to your competitor’s website. A number of legitimate links in the website of the competitor will help in the higher rank on the specific targeted keywords since search give weightage to the websites with high link popularity. This will help you to plan strategies by which you gain visibility on the keywords and generate the traffic.
Site Age –A website’s age is a major factor that influences its rank it in the search engines.
Site indexed – It refers to the # of web pages that are listed in the search engines database. The top ranking websites can be indexed easily by the popular search engines like Google, Yahoo, and MSN.
Home Page Page Rank – It is the Google Search Engine PR. Google assign a 0-10 scale for judge the value of the web page. This is normally relied on the quantity and quality of incoming links. It is the most popular aspects for all the web masters to analyse. It can be find out by the Google Toolbar program or a internet services such as PRChecker.
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