Article Marketing Will Bring Shocking Results To Your Website

Let's assume you just started up your own business or website. You are already aware the only way for the venture to be a success rather than fail is for you to promote it. You can do this if you have deep pockets by paying for advertising or alternatively for free with article marketing.


The first thing you should do is research your article marketing subject. There are quite a few excellent keyword tools on the market to help you decide which keyword phrases will bring you traffic but also you need to make sure there is not too much competition as well or you will not get very high in the search results. Your targeted phrases need to be relevant to your site and be getting plenty of search queries but not lots results. You can read a more detailed post about keyword tools for a better explanation.

Once you have chosen your keyword phrases you will need to use it in your articles title, several times in the first paragraph, once or twice in the body and once again in the closing for best results.

Always write for the reader when article marketing. In other words write it for people, not Google. We can help our articles climb the search engine rankings but they won't do us any good if people read the first sentence, decide it's rubbish and hit the back button. Keep your articles easy to read and to the point. Use numbers or bullets as they can better get a point across.

Once completed, read it a few times and make sure it is written correctly and that you have your keywords in the right places. Once you have done that, read it again, several times. If something doesn't quite read correctly, rewrite the part and remember while you may be an expert on the subject, your reader is not.

The ending of your article is the most important {part-section} and most who rely on article marketing miss the part all together. Your article gives the reader info that they have hunted out at the search engines but now you want them to want yet more info by visiting your own site. Make it clear the benefits of clicking your link and visiting your website. "Click here for more info" will not cut it any more. Tell them exactly why they should and what they will find: a follow up article that goes into more detail, a place where others interested in the topic hang out and chat etc.

Finally be particular where you offer the use of your articles and slightly rewrite your article each time you submit it somewhere new. I would give the original version to ezinearticles.com and hang fire until they accept it before submitting it to similar article directories. This is because they are the busiest article directory so get the most traffic but they won't articles that have already been published elsewhere.

Article marketing is still the easiest way of promoting a blog without spending fortunes on advertising. Just one article a day will result in a hundred or so articles on perhaps thousands of blogs in just three months from now all with links promoting your blog.

For the ultimate bang in article marketing have a look at submitting your articles to Article Marketing Automation. This takes a little more work but the benefits last a lot longer.