5 Ways To Add New Life To A Seemingly Dead Information Product

Let's presume that, your digital product doesn't sell anymore.  Its digital shelf life has reached its end.  Majority of the members under its dedicated market have bought a copy, and no purchases have been registered for many months.

Should such be taken to indicate that your information product has stopped being a cash cow and should be buried in a digital chest already?

Two words: absolutely not!

In the event that your information product has arrived at the finish line of its shelf cycle, you can still profit from the same by pursuing other tactics and implementing new sets of techniques.  Your "old dog" still got some life in it, and its just comes down to deciding on the right avenue for what it can offer.

Let's discuss five approaches by which you can monetize old information products:

1.    Offer resale rights to your digital product.  By promoting your item with the added incentive in the form of the earning opportunity of being able to sell the same, you will be accessing a whole new audience - internet marketers who are always on the lookout for goods to sell.  Furthermore, by including resale rights to your eBook, you can sell it for at least 400% more than your standard price.

2.    Attach private label rights to your digital product.  PLR is much like resale rights, though, PLR provides the right to change, alter and/or completely transform the product, together with the right to brand the wielder's name as the creator thereof.  Some product creators desire to maintain the content and layout of their products and only include the more limiting resale rights.  However, there are some product originators just want to earn off their products and they provide the most inviting rights possible, namely PLR, to command the grandest price that can be acquired.

3.    Divide your eBook and use the segmented parts for a variety online business tasks.  For article marketing?  Web content?  An e-course?  As messages for your newsletter?  Your market-struggling eBook can be an excellent source for such needs.

4.    Re-brand your information product and utilize it as a viral marketing monster.  Print your URL on each page and distribute the same free of charge.  Watch the number of visitors generated to your website expand at an ever growing rate.

5.    Make your information product into a physical product and offer it in virtual or brick and mortar bookstores.  There are countless fulfillment services on the World Wide Web that specialize on such a task.  My personal favorite is Lulu.com, for the primary reason that they don't impose a specified number for their allowable minimum order.