Wednesday, 17 September 2008

The Secret To Article Marketing


Most people starting their internet venture will be looking for ways to promote their site for free and the best way to do this is with article marketing. The number of locations articles can be placed is enormous with each one containing a link back to a site of your choice. Many places accept articles without any charge but they should be sites with a good page rank. You'll be seeing an increase in your website traffic should happen in a very short space of time. Top sites are also viewed by search engines as authority sites so it is to your benefit in many ways to have your content accepted, do not underestimate the power of trust in the online world.

This process of article marketing by submission to various sites, if carried out routinely, will ensure people read more of your work and actively look for it as your reputation grows. This is why it is so important to show people that you know what you are talking about so they trust the content you provide in the area you write about. In time your website's ranking with Google and other search engines will increase from the number of incoming links you have. You should find in time that more visitors have found you via the search engines. The more websites that link to yours, the more traffic you will achieve, all of this comes with no charge so you are actually able to market yourself for free.

Article marketing not only allows links in the body text of the article but in the resource box at the foot of the page. Each time your article is placed (with the links) on another site, it just helps boost the ranking of your own website! Sometimes, however, search engines can take some time before they actually list your site, Google can actually take months on occasion. Although you cannot rush the search engines directly, submitting more articles and using the authority sites will help enormously.

Article marketing helps to improving the ranking of a site but in addition to this it also helps increase the amount of content at the same time which again improves rank. Remember that visitors do not know that your website is trying to get them to buy something. There is no reason why you cannot be truthful about what you are doing once they reach your website provided they have useful information. It is once they have entered your site where you have the chance to sell to them. Doing it this way ensures the visitor is not mislead and is happy to be shown what you are selling. It is this approach that prevents a good many refunds from taking place.

It is this process of article marketing that ensures you will be in business for a long time. Regularly submitting articles is necessary and should not be viewed as something you only have to do once. Remember, if you have an interesting site you will also receive links from other website owners who may also use your article as well. You can suck in a good deal of traffic as your article gets duplicated on other websites. There are no charges to article marketing and is still the number one way to get traffic to your site, all you have to do is ensure your content is 'on topic' and unique to have constant visitors.

 

Both new visitors and links from minutes of work - for years to come

I'm really amazed because I have 3 weeks ago joined a new service that the guys
at PLRPro have just launched to help you get first page Google rankings
and distribute your articles to high quality sites.

This is the largest invention they have made in
letting you automatic your marketing efforts.

Quite simply this is huge.... Really BIG - I know from experience

Its called Article Marketing Automation and you can visit them at
Automatic article promotion.

It even lets you market your YouTube videos as well as standard sites.

If you haven't been hiding under a rock lately, you will know how
Amazing YouTube videos can be.

AND if you have been watching the SEO scene you would have also seen
how YouTube videos are reaching first page rankings for HUGELY
competitive terms very, very, very easily.

See Google wants to also include extra media in its search results, it
also finds that YouTube videos are not competing on the same level
as the rest of the Google index.

It is MUCH easier to get a first page ranking for your own YouTube video then it is for the main keyword.

So they have that entirely covered all within this new system.

In AMAT systemT, when submitting an article you can now also include a YouTube URL (your YouTube video that you created, or another one
want your post to looking better).

Then you input some extra YouTube anchor text keywords (the terms you want your YouTube video to be in Google for)

And that's it.

Now Automatic article promotionT, when it submits your article, will also include your video as well as link back to YOUR YouTube video, with varying link text,
Helping you get better video rankings.

COME ON this Automatic article promotionT is huge.

Nobody is doing this right now, and certainly not as easy as this.

What a powerful feature for just one part of what the system really does.

Help you distribute your high quality articles to real sites giving you an instant visitors with your website.

AMATT have even been able to produce first page rankings for normal (not video) competitive keywords with over 385,000 competition.

What would it mean to you if you could do this exact same promotion to your very own money sites?

Click Here To Visit AMAT

Instantly learn how you can drive targetted visitors to your site

To read an updated version check out Stomping The Search Engines

In this article I am going to show you how to use free research to select a site niche and create a powerful community that your members will love you for and visit over and over again. Using this exact method I now have many sites that do this every day, and multiple sites that receive over 100,000 UNIQUES every single month all from search engine traffic.

For a 180 page free ebook that holds nothing and tells you how to build your own massive traffic pulling empire please see my resource box at the bottom of this lesson for your free guide. (Its Called the VRE Handbook) So how did I take a site from 0-450 visitors per day (on the weekend mind you, much slower) and earning over $5 per day in adsense alone AND on the first page of msn for its main keywords in less then 3 weeks.

The first step that I take when looking at building a new site is the keyword research, and topic research. There are many ways you can go about doing this. Using either the digial point forum free keyword tool, or alternatively you could use the yahoo keyword tool also.

Once there, start running your list ideas through the keyword tool and look for something which has a decent traffic count in overture. (I choose overture as an example because it is widely recognized). I usually target niches with 80,000 upward searches per month for the main keyword. This way you are bound to be able to drive some good traffic to your site.

The recent site I picked had 1,000,000 searches per month.

Then I would plug in some of the top sites into SeoElite or your favorite SEO tool and find out how much seo the main sites are doing and how hard or easy it is going to be to beat them.

Next thing I do is research affiliate products and check out some other sites on the topic to see adsense ads available for that keyword. And put in a keyword, it will show you the ads being displayed for that keyword.

Now that we have the basics to one site, presuming you have a nice traffic count. Some profitable affiliate programs and adsense is showing for those keywords. We are ready to rock and roll.

Next thing to do is obviously register your domain and set up your hosting. I personally use HostGator for my domain hosting needs, they are great.

I would then go over to elance and post a project on 30 articles for my topic (I supply the keyword list), usually between 400-500 words of decent quality. You can expect to pay between $3 and $5 per article. Once you find a good copywriter stick with them it will make your life much easier.

Alternative you could also use Rentacoder for outsourcing.

Next thing on the agenda would be to set up the actual site. I will usually do this whilst waiting for my articles to arrive.

I use either Wordpress or plain old html for all my content sites, but sometimes use dreamweaver if I want something a little more powerful. Just depends on your needs and what you have at hand.
For site templates I use free ones from www.oswd.org and customize them to what I need.

I usually build my own simple graphics in Photoshop. But I am now looking at some warriors to see if I can get headers done for my sites (ps if you are a graphic designer and are interested in work. PM me) Once you get your articles back. Start adding them into your site. Each article on an individual page.

Be sure to take note of the most important parts of on-page optimization.

Example when you are adding in your articles. I use main keywords for that article in the file name. (Though this is not so important).

Then also develop an individual page title for each article around the article keyword. Include a title inside the page using H1 tags (tip for young players. Use css coding to make your h1 tags look much prettier and not so out there)

Also add in any adsense or affiliate adverts you need to, into your content.

When adding adsense, the best place to put it is high on your website above "the fold" or above the middle of the page. So a Banner ad up the very top.

Then a large rectangle further down he page. Seems to do best

And then follow basic common sense with your keyword density. Usually the articles are fine; they contain just the right balance in keyword density. Also when linking your article into the site. Link using the main keywords of the article (providing it makes sense). This will help with building your internal linking popularity.

So by now we should have the basics of our site set up. This is where we would move onto our off-page optimization.

Off-Page Optimization

From the second step you should know exactly what your opponent is doing in terms of off page optimization, and this is like giving you an insider’s look into their marketing.

Write an article on your topic to kick start things. If you are not a writer, then grab a few articles your copywriter wrote for you, and mix them together so they flow, make sense and provide something of interest.

Submit the article using your preferred method. This could be Isnare, Article Marketer, article announcer and article submitter pro.

Be sure that when you build your article to include your URL in the author’s bio and where you can, turn it into a link with the anchor text being the main keyword of your site.

You should also determine what the main keywords for your site will be, that we will target. SEO wise you probably shouldn’t target more then 4 - 6 keywords for your main page. Remember, every page has its own chance of ranking well in the search engines.

So I would break my keywords down into 2 main keywords and 2 sub keywords.

Example for dog training would be

2 main

Dog training

Dog obedience training

2 sub

Puppy training

Dog toilet training

By submitting articles you will already be starting to build some back links into your site and probably be getting your site crawled already.

The next step would be to start a linking campaign. There are many ways to do this; some people don’t even do it. Some people don’t like it some do. There’s only one small thing I have to say on it. IT WORKS

If you wish to start a reciprocal linking strategy. Then I personally use http://www.linkmetro.com (Brad Callen's) for all my linking purposes. There are others around but I have found this to be one of the easiest. Plus you get a free reciprocal directory script, which is a bonus if you don’t have one or have never done it before.

Depending on how big your niche is, you can also purchase advertising space (aka text links) from sites to help.

I have used both before and both seem to offer a pretty good service.

Super-Tip

When buying links, be sure to run the site that you decide to go with, through seoelite or some other back link analysis tool. I have found some sites out there that are cheating the system in a big way. You would probably want to go with the site that has the most links from individual IP's and has a more solid foundation.

If you are into tracking your sites rankings. Then http://www.digitalpoint.com also offers a free serp tracker. However I use Web Position Gold 3 for the purpose of finding where I rank.

And I think that about wraps up how I start and launch my sites.

I repeat the steps in off-page optimization as many times I need to get the rankings I desire.

Remember a number 1 position is not always best. You can get a page 1 result for a keyword, and then move onto the next keyword. This way you are diversifying your traffic, and not wasting un needed energy for the ego of being number 1.

Your business will thrive for it. Worry about the number 1 position only if it is needed for your purpose.

I hope this has helped some.

Please remember, you don’t need to run out and buy the software I mention in here. It is stuff I have accumulated over the last 2 years that greatly help my productivity. There are a few pieces I would consider a must. (SeoElite, Some form of website building software there are free ones,)

But if you are on a budget, don’t rush out, start of small and re-invest your profits later.

Using the exact above system is how I took just 1 of my sites to over 400 visits per day (all search engine) and over $5 per day just in adsense and in only 3 weeks.

Learn How To Write For An Online Audience

One of the things that an associate marketer must learn is how to write for an online audience.  This is because, on the net, an internet capitalist is limited to written expressions when it comes to imparting his views.  If he can write better than other affiliate entrepreneurs, then he has more than a light probability of defeating them.

Here, composing for an online consumer is very much diverse than writing for print magazine.

For one, web users are less tolerant.  They read content on the computer , which is more traumatic for the eyes.  Lovers of print circulations have more options when it comes to expending the substance they are offered with, thus making their encounter more pleasurable.

Also, internet users have more options which they can simply avail of.  If they don't like what they're seeing, they can go to another website with the tick of a button.  Capturing their attention and sustaining their interest are a must when it comes to writing online content.

These are some very fundamental guidelines when composing for an writing  audience:

1.    Make sure your titles are catchy.  Captions are the first few words that your readers will perceive when they visit your page.  Most times, they will assess your website founded on your titles .  You have have 3 seconds to convince them to continue, and such can only be done via a captivating caption.

2.    Arrange your content simple to scan.  Use bullets and numberings as much as possible. Less than 15% of your visitors will peruse all of what you will put.  Many of them will scan through each part, looking for the statistics they need or tidbits they will find interesting.  You can make things simple for them by arranging your content for easy browsing.  You can also stress vital points of your content , by means of bold fonts or variation of shades.

3.    Maintain your phrases understandable.  Compose as if you're telling a point to a 12 year old kid.  This isn't meant to insult your prospective client.  This is so because the mean reading knowledge of net browsers is that of a 12 year old pupil.

4.    Make your sections brief.  This will give more vacant spaces for your web site.  Vacant rooms is called negative rooms , and it is very vital for online publications.  Negative plots  allows your patrons' eyes to rest.  Online design professionals even agree that 2/3 of a whole online site should be made of negative room  .

Finding Your USP

Many affiliate marketers deem that selling a product that is being vendored by numerous- if not multitudes- of their fellow associates will make matters much more grueling for them.  After all, they will be contending for the same market.  They will be selling the same goods.  And the need for the product is by no means boundless.

This, on the other hand, is the incorrect mentality.

Even if you will be competing with 10 million members, you can still manage to be leading.

How?

Permit me to show to you the enigma of the top affiliates on the net currently.  This cloak-and-dagger is, basically, what hurls them to the very top of the ranking.

It's termed the USP, a short form for one of the most important arms in advertising: the unique selling proposition.

The unique selling proposition, as you can superbly  understand, is composed of three terms: 1) unique; 2) selling; and 3) proposition.

The USP should be distinct, denotes, it should be something that you - and YOU ONLY- will be presenting.  No one else should promote for the same thought.  Nobody else should atrract the market with the same concept.

The definitive goal of the USP is to sell, to obtain an earning.  Often, you will have to pay out for the USP.  Then again, you should guarantee that a profitable ROI would be made.  Affiliate marketing is a business.  You shouldn't be losing funds.

The USP is a suggestion, a recommendation, a thing that you will present to your prospective audience.  Hence, the USP should be something they will perceive appealing.  The USP should be one thing that will be difficult for them to reject.

If you will offer your affiliate piece with a superb USP, individuals will choose to buy from you rather than buying from other entrepreneurs advertising the same goods.

Creating your particular USP is actually a cool procedure.  All you have to do is to procure variations to your offer that your prospective consumer will surely get.  Below are some examples of verified USPs:

-    Putting together the affiliate item with the affiliate's particular products;
-    Offering rebates, which will be taken from the fee that the associate will be entitled to;
-    Providing future reductions which can be shouldered by the payment the member will be given to;

-    Giving out privilege to an exclusive organization that will be given some goodies.

Hopefully, the aforementioned examples will inspire you to come about with a really stimulating USP.

Start A Home Business Affiliate Marketing Is Easier Than You Thought

How many times have you thought of setting up a small business on the internet and earning enough to support yourself and your family? How many times have you chased away the thought because you had no money to use as capital? Good news; you do not need capital to set up a successful home business. What you do need is know-how. Choose to take action today and change your future forever.

The best way to start your own small business when you have no money is to build yourself a money making blog. Thousands of people every day are writing about a subject they are interested in and making money from it. You don't need to spend any money on keyword tools, how to books, courses and memberships to get going. All you need is a willingness to read all the free info out there, a good free affiliate program and some time.

Most large affiliates will offer you all the tools you require for launching your home business without any cost to you. These tools include a website, domain name, ad space, ready made ads and banners, email body for auto-responders and so on. For additional marketing solutions you could regularly write on a blog about a topic that relates to your product, such as business resources or business news. Sign up for Google Adsense, which could further contribute to your kitty with a steady flow of revenue. You can use the blog to build your opt-in list, which will help you with marketing your affiliate products. The blog could become your outside link for promoting your business towards becoming a runaway success.

You could start you own home business today in this manner and you would not need to take out a bank loan. Make use of the tools the mother affiliate program offers you and you can become a successful entrepreneur almost overnight. Set up a blog to use for marketing to compensate for the lack of initial cash. For any business advice or help you should be able to completely rely upon your affiliate program. Your your success equates to their success.

Tuesday, 16 September 2008

Vital Blog SEO Elements to Focus On

A caboodle of advice is available on the Internet with reference to exactly what one should do to achieve great rankings with the search engines for their WordPress posts.

Some people agree, certain people differ, and some people are out-and-out confusing.

You should be extremely leery of any recommendation given by somebody that tells you to use search engine submissions, or employ traffic exchanges sites.

In summary, these are the 4 heavy-hitter search engine optimization ranking elements, in accordance with their consensus opinion.

Keywords in the Title

It is very important to insert the correct keywords in crafting the text used in the title tag of a WordPress page. Not only does it promote better rankings, it also promotes improved click-through from the search engine listings to your web page. It is of little use to be listed high in the results without receiving that many clicks. The ultimate purpose is to gain as many visitors to your site as possible.

The search engine highlights in bold the keywords that were typed in by the user. When part of your page title is bolded, it stands a higher opportunity of being noticed and getting a click. Notwithstanding, highlighted keywords are not the only thing to take into consideration when composing the page title tag.

Many additional clicks can be attained by a cleverly written page title tag, particularly when it tempts the searcher to click. It is more advantageous to gain 100 clicks from the fifth listing through having a great page title than fifty clicks from the 3rd position with a bad page title tag, correct?

Anchor Text used by Links to Your Site

The anchor text that's employed in the link that points to your site from another web site weighs heavily in the search engine algorithms to figure out what your site is focused on. Additionally, what your web site is focused on determines to a large extent what keywords it will rank for in the search engine listing.

If at all you can influence in any way the anchor text that external web sites utilize when they link to you, then it's an extremely prudent investment of your time.

The more sites that link to your web site with a specific keyphrase, or alternate versions of that keyword, will cause the SE's to more eagerly believe that your site is focused on that particular keyword.

It's even better when the content of the destination page on your site contains that particular keyphrase and its latent semantic equivalents.

The Global Link Popularity of the Site

Search engines compute the importance of a web site by using the number of links that are pointed to the site. They include both the quality of the links and quantity of links.

The more different sites that link back to your web site, the higher the SE's will calculate the deemed importance of your web site.

Building backlinks does not stop. One can never have enough links pointing to your site.

It's true that one can build backlinks too fast and that can raise some alerts in the algorithms of the search engines. However, if done as an ongoing action employing a long-term view, every backlink is worth the resources spent in getting it. They all contribute to an improved deemed importance of your web site.

Internal Link Structure of the Web Site and Ensuing Link Popularity

It's a fact that some of your web pages will get more links than other pages. The pages that don't attract lots of external backlinks might be the real money pages that you would wish to rank well in the SE indexes. The internal linking structure, and the anchor text employed for the internal links, is the way to distribute PageRank inside your own site. The best path is to obtain the WordPress search engine optimization plugin that allows you full control over the internal links of your site.

Some search engine optimization experts say that an internal link to a page carries the same value as a link from an external page. That doesn't mean the web site will rank with nothing more than internal links.

What it does mean is that you could get a certain page ranked by having internal links pointing to it even though it does not have many external links, on the condition that the rest of the site has acquired enough trust from external backlinks.

In Conclusion

When seen as a whole, SEO frequently appears to be an extremely daunting assignment.

Notwithstanding, when viewed as individual focus areas, there are a few comparatively easy areas one can concentrate on and enjoy the largest benefits.