Camelot Amusements - One of Sydney's oldest inflatable rides companies and yet, still struggling to get traffic from the search term 'Jumping Castles Sydney'

We are looking at a consolidated approach to optimization here, with extra content relating to their core product line all helping in an overall picture of what the site is about. More content to be generated based on the following keywords:
party supplies
jumping castles
birthday party
party ideas
party games
party inflatables
birthday parties
party rentals
kids party
birthday party ideas
fantasy castles
inflatables
bouncy castles hire
inflatable slides

Sydney Wedding Music - Case Study

Currently the site www.sydneyweddingmusic.com.au is optimized for the three keywords in it's domain name - Sydney Wedding Music. This has been done reasonably well, and the search for this term brings the page up as the number one result in Google as well as ranking highly for both MSN and Yahoo also.

Several other keyword combinations rank reasonably also, but the goal is to increase it's exposure on the internet by adding more targeted pages to the site for higher searched terms, bringing previously untapped but highly relevant traffic to the site.

Some of these terms will be:
wedding songs
wedding music
wedding reception songs
wedding musicians
wedding song list
sydney wedding venues
wedding reception music
listen to wedding music
wedding ceremony music
popular wedding songs
top wedding songs
wedding jazz band